Last month we celebrated Earth day and with the influx of Netflix shows and pop up adds, its hard to ignore that we seriously need to make some lifestyle changes to protect our plant.

Jordan has come up with one way that we can make a difference with their Award Winning Sustainable Toothbrush. So far they have saved 80 732kg virgin plastic by using recycled plastic in the toothbrush handles, 30 282kg virgin plastic replaced with recycled cardboard in the toothbrush packaging and 6 274kg fossil-based nylon which is replaced with bio-based nylon in the bristles.

The 100% recycled cardboard, 100% recycled handle and 100% bio-based bristles is what sets this toothbrush apart. The paper pulp packaging is made from post-consumer recycled paper fibred from paper based products. The FDA-approved and post-consumer plastic has been given new life to materials that would have otherwise ended up in landfills and the Bio-based bristles originate from castor oil plants which is a renewable source unlike the fossil based nylon.

Jordan is equipping us with this one small change we can make to leave a lasting impact on our world.