GWK has done it again with some inspiring story telling to bring us a master piece of South African content to highlight the great work farmers do in the agricultural sector.
On Friday 27 September 2019 they launched their second TVC titled ‘Old MacDonald has a farm‘. This a prequil to their successful animated advertisement, This Man Is Building A Rocket, which told the story of Frank, the farmer, his son, Frikkie, and their dog, Flip in 2015. GWK shifted the public’s focus towards farmers by telling the story of South African agriculture and the amazing work these people do.
Now, four years later, GWK is proud to release the follow-up animated film, Old MacDonald Has A Farm, which promises to leave an even bigger impression on South African viewers. We are introduced to Old MacDonald, Frank’s father. Old MacDonald Has A Farm gives insight to where Frank’s passion for farming was born, how agriculture has changed over time, how technology has changed the world of food supply, and how knowledge is exchanged between generations.
GWK has partnered with the agency MullenLowe and animators Bewilder TV, with the support of John Deere Financial and Valley Irrigation, to create this heartfelt, creative, animated advertisement as a tribute to every person working in agriculture. It has taken a team of high skillful South African men and woman with a vision and equipment not yet available in SA two years to put together this truly heartfelt story. The story unfolds over 90 seconds using a combination of different animation techniques, including stop-frame.
Old MacDonald Has A Farm is launched on GWK’s social media platforms on Friday, 27 September.